”The only reason the government is shut down right now is that Democrats refuse to fund the government if they are required to live under Obamacare.”
Here’s how not to sell…
“Republican Speaker of the House of Representatives, John Boehner, epitomized what has been wrong with the Republicans for decades when he emerged from a White House meeting last Wednesday, went over to the assembled microphones, briefly expressed his disgust with the Democrats' intransigence and walked on away.”
Bottom line: Republicans couldn’t sell you a glass of ice cold lemonade in the middle of the Mojave Desert in the middle of August. Democrats know how to sell, even when they’re selling pure, unadulterated bullshit. How do you think they got Obama elected?
Republicans care about substance and assume that the average American has the time and desire to pay attention to substance. That's not reality. It takes too long and requires thought.
Democrats care about message and target the average and below average American with messages that drive emotion because they know a sound bite can sell a concept and communicate emotion.