”The only reason the government is shut down right now is
that Democrats refuse to fund the government if they are required to live under
Obamacare.”
Here’s how not to sell…
“Republican Speaker of the
House of Representatives, John Boehner, epitomized what has been wrong with the
Republicans for decades when he emerged from a White House meeting last
Wednesday, went over to the assembled microphones, briefly expressed his
disgust with the Democrats' intransigence and walked on away.”
Bottom line: Republicans couldn’t sell you a glass of ice
cold lemonade in the middle of the Mojave Desert in the middle of August.
Democrats know how to sell, even when they’re selling pure, unadulterated
bullshit. How do you think they got Obama elected?
Republicans care about substance and assume that the average
American has the time and desire to pay attention to substance. That's
not reality. It takes too long and requires thought.
Democrats care about message and target the average and
below average American with messages that drive emotion because they know a
sound bite can sell a concept and communicate emotion.
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